We built EveryPenny to connect the work, not become another piece you have to manage.

Financial work can become fragmented long before an organization is ready to build an internal finance department. The books sit in one place. Bills, documents, approvals, and financial questions move between people and systems. Leadership becomes the connection between them.

EveryPenny was built around a different approach: build our own software to keep the financial work connected, and have our team run the work through it. Clients get visibility and control through their dashboard, not another system they have to build or administer.

Our software keeps the work connected. Our team gets the work done.

Financial complexity usually grows one responsibility at a time.

  • Another employee.

  • Another contractor.

  • Another location, service line, or program.

  • Another customer contract, and for a nonprofit, another grant or restricted fund.

  • Another bank account.

  • Another system.

  • Another person handling one piece of the financial process.

    Eventually, the organization has a bookkeeper, an outside CPA, payroll software, spreadsheets, billing or donor systems, and internal staff performing financial administration, but no one owns the complete function. The owner or executive director becomes the person connecting everything together.

EveryPenny was built to bring that work back together: our team does the bookkeeping and the agreed financial work, and our software keeps every piece of it connected.

For nonprofits, the finance function needs more than a modified for-profit chart of accounts.

We work with growing businesses and nonprofits. Nonprofit finance is one part of that work, and it is shaped by hands-on experience with restricted and unrestricted funds, grants and contracts, program reporting, payroll and shared-cost allocations, board reporting, audit coordination, Form 990 readiness, and the financial responsibilities that often remain with an executive director or operations leader when no complete finance department exists.

We do not identify clients publicly or use their financial information as marketing material without explicit permission. Our nonprofit experience is based on the work we understand and can perform, not a list of client logos. The sample monthly board package shows the nonprofit reporting format; the reporting in your engagement is built around how your organization operates.

Founder-led does not mean founder-limited.

EveryPenny is led by Johannes and Adrianna Cloete.

They remain directly involved in the design, oversight, quality, and communication of each client engagement. Responsibilities and staffing are agreed for the actual engagement: delivery capacity is assigned according to the work required and expands as the client’s financial operation becomes more complex.

The result is direct access to the people accountable for the model, supported by the bookkeeping, accounting, tax, and specialist capacity required to operate it.

Johannes Cloete

Co-Founder

Johannes leads the design of EveryPenny’s financial operating models, workflows, automation, management-reporting structures, and client finance architecture.

His focus is creating a controlled operating model in which responsibilities, approvals, documentation, exceptions, reporting, and management decisions remain connected rather than scattered across systems and providers.

Adrianna Cloete

Co-Founder

Adrianna leads client accounting delivery, day-to-day financial operations, close coordination, workflow execution, and the quality of the underlying financial records.

Her focus is making sure the financial work is completed accurately, consistently, and with the supporting detail required for reliable reporting and leadership decisions.

The right financial roles, assembled around one operating model.

A growing business or nonprofit rarely needs the same amount of bookkeeping, controller, tax, and CFO capacity every week.

So we assemble the roles an engagement actually needs around one operating model: our team performs the agreed work, our software keeps it connected, and the founders remain accountable for the whole.

Responsibilities and staffing are agreed for the actual engagement.

  1. We map the responsibilities, volume, complexity, systems, reporting requirements, and decision-support needs before accepting the engagement.
  2. The work is not accepted first and staffed later. Required delivery capacity and review coverage are confirmed before the operating transition begins.
  3. The client receives a responsibility map showing who performs, reviews, approves, and escalates each material financial process.
  4. Licensed tax professionals and other accounting specialists are incorporated when the engagement requires expertise beyond the recurring operating team.
  5. Additional capacity does not create additional vendors for the client to manage. EveryPenny remains responsible for coordinating the work and communicating the answer.
  6. As people and volume change, responsibilities continue through the same documented workflows, approval rules, close process, and reporting structure inside our platform.

Clear ownership. Controlled execution. Direct communication.

Our team coordinates the bookkeeping, tax preparer, payroll provider, and other specialists involved in your finances, and our software keeps their work, your documents, and your approvals connected in one place. You get answers from one accountable team rather than connecting the pieces yourself.

That coordination is part of the function we operate.

Clients should always know:

  • What EveryPenny is responsible for

  • What leadership or the board must approve

  • When the books will close

  • When reports will be delivered

  • Which issues require attention

  • Who is responsible for resolving them

  • Where progress, open questions, and decisions can be seen in your dashboard

  • How the finance function will expand as the organization grows

Services, reporting, and platform access are defined in your engagement.

Our principles

  • Accountability

    Every important financial responsibility should have a clearly identified owner.

  • Evidence

    Material transactions, balances, adjustments, and decisions should be supported and explainable.

  • Control

    Payments, access, approvals, and financial changes should follow documented rules.

  • Capacity

    An organization should not be accepted until the resources required to serve it responsibly have been identified.

  • Judgment

    Automation should handle repeatable execution. People should remain accountable for review, interpretation, and consequential decisions.

  • Confidentiality

    A client’s financial information, operating details, and identity should never be used publicly without permission.

See what one connected finance function would look like for your organization.

Start with a review of where ownership, visibility, or control is currently breaking down, or explore the demo first.

30 minutes. Receive a one-page Finance Function Map within one business day. No obligation.