EveryPenny

Outsourced finance department for growing service & software companies

Your business has outgrown bookkeeping.

We build and run the finance department behind it.

EveryPenny brings bookkeeping, billing, collections, monthly close, cash forecasting, profitability analysis, recurring-revenue reporting, tax coordination, and CFO-level support into one accountable finance function—without the fixed cost of building the entire department in-house.

Founder-led. Capacity matched to your scope. Built to scale with your business.

30 minutes. Receive a one-page Finance Function Map within one business day. No obligation.

  • Founder-led accountability
  • Capacity matched to scope
  • Owner-controlled approvals
  • Licensed CPA tax support
  • Confidential client experience

Confidential client experience

Experience inside a complex, multi-service finance operation.

EveryPenny has supported a multi-state healthcare-focused professional-services firm operating across multiple service lines, project and retainer work, recurring engagements, employees, contractors, customer billing, and leadership reporting.

The engagement required more than transaction entry. It required one operating model connecting day-to-day accounting, financial control, reporting, and leadership support.

Client identity and financial details have been withheld to protect confidentiality.

Read the Confidential Case Study

When bookkeeping is no longer enough

Your books can be accurate while your business is still financially unclear.

Payroll may run on time. Transactions may be categorized. Taxes may be filed. But those things alone do not give leadership control of the business.

  • Revenue is growing. Why is cash still tight?

    Revenue does not tell you when cash will arrive or what obligations are coming next. We connect collections, payroll, vendor payments, taxes, hiring plans, and upcoming commitments to a forward cash forecast.

  • Which customers, projects, contracts, or subscriptions actually make money?

    Revenue without the related labor, contractor, vendor, support, and delivery costs can hide weak economics. We connect the cost of serving customers and delivering work to the revenue it creates.

  • Can we afford the next hire?

    We model compensation, payroll taxes, benefits, ramp time, delivery capacity, growth assumptions, and cash before you make the commitment.

  • Are billing, renewals, and collections under control?

    Financial control begins before an invoice is overdue or a renewal is missed. We connect contracts, billing schedules, milestones, subscriptions, invoices, payments, renewals, and collection follow-up.

  • Why do financial reports arrive after the decisions?

    A disciplined close gives leadership reliable financial and operating information while it still matters—not weeks after the business has already moved on.

  • Who actually owns the finance function?

    Your CPA handles taxes. Your payroll provider runs payroll. A bookkeeper records transactions. Operational data lives somewhere else. The owner fills the gaps. We replace that fragmentation with one accountable finance operation.

You don’t need another financial provider. You need someone to own the whole function.

One team. Every layer of finance.

We run it. We control it. We help you lead with it.

Instead of separating bookkeeping, accounting, controller work, and CFO guidance between different providers, we operate them as one connected function.

Run

We keep the financial operation moving.

  • Daily bookkeeping
  • Bank and card reconciliations
  • Accounts payable
  • Vendor payments
  • Customer invoicing
  • Accounts receivable
  • Collections
  • Payroll coordination
  • Employee expenses
  • Corporate cards
  • Transaction documentation

The day-to-day financial operation gets done, documented, and controlled.

Control

We make the numbers reliable.

  • Month-end close
  • Balance-sheet reconciliations
  • Revenue recognition
  • Deferred revenue
  • Accruals and prepaids
  • Management financial statements
  • Project and engagement profitability
  • Customer and contract profitability
  • Recurring-revenue reporting where applicable
  • Budget versus actual
  • Approval workflows
  • Financial controls
  • Exception management

Every important number can be explained and traced back to what created it.

Lead

We turn the numbers into decisions.

  • 13-week cash and runway forecasting
  • Annual budgets
  • Rolling forecasts
  • Hiring and headcount affordability
  • Pricing analysis
  • Margin and unit-economics analysis
  • Scenario planning
  • Growth modeling
  • Capital and cash decisions
  • Owner distribution planning
  • Financial decision support
  • Leadership financial meetings

Leadership sees what is coming and understands the financial consequences of the next decision.

Founder-led. Built to scale.

Senior accountability at the center. The capacity your scope requires around it.

EveryPenny is led directly by its founders, who remain responsible for how each client’s finance function is designed, staffed, reviewed, and communicated.

Every engagement is designed around the responsibilities, volume, expertise, and review coverage the client requires. Delivery capacity is assigned before onboarding and expands with the workload, while EveryPenny’s founders remain responsible for design, review, quality, and communication.

You do not have to recruit, supervise, or coordinate a collection of financial providers. EveryPenny coordinates the function and remains the single point of accountability.

Before onboarding begins, we define:

  • What EveryPenny owns
  • What your leadership team approves
  • Who performs each responsibility
  • Who reviews the work
  • What backup coverage exists
  • How issues are escalated
  • How capacity expands as the business grows

The team can expand. Accountability does not move.

FINANCIAL CONTROL

Know what happened. See what’s coming. Decide what to do next.

Close with confidence.

Reliable monthly numbers supported by reconciliations, documentation, and a disciplined close process.

See cash before it becomes a problem.

Understand expected receipts, payroll, vendor payments, taxes, and other obligations through a rolling cash forecast.

Protect margins and recurring revenue.

See where economics are strengthening or weakening across customers, projects, contracts, subscriptions, and service lines.

Make decisions with context.

Evaluate hiring, pricing, spending, expansion, and distributions with someone who understands the entire financial picture.

A CONTROLLED TRANSITION

We don’t add another provider. We take responsibility for the function.

  1. Diagnose

    We map how money moves through your company—entities, accounts, revenue streams, customers, projects, payroll, contractors, systems, taxes, controls, reporting, and current responsibilities.

    Understand the entire financial operation.

  2. Build

    We clean up the accounting foundation, define responsibilities, install controls, organize workflows, connect systems, and establish your close, reporting, and forecasting structure.

    Build the finance function your company now requires.

  3. Run

    We operate the financial workflows, close the books, manage reporting, maintain the forecast, resolve exceptions, and support leadership decisions every month.

    Operate it continuously.

You keep running the company. We keep the financial operation under control.

ESTABLISHED SYSTEMS. ONE FINANCE FUNCTION.

The tools can vary. Accountability doesn’t.

Growing companies already operate across accounting, banking, payroll, payment, expense, tax, reporting, and operational systems.

The problem is rarely the absence of software. It is that no one owns the financial workflows between those systems.

EveryPenny evaluates what you already use, keeps the systems that make sense, introduces additional tools where necessary, and operates the financial process across them as one connected function.

Your leadership team should not have to manage the handoffs between the bookkeeper, payroll provider, tax professional, payment systems, spreadsheets, and reporting tools. That coordination is our responsibility.

  1. Business Activity

    • Customers
    • Vendors
    • Employees
    • Banks
  2. Financial Systems

    • Accounting
    • Banking
    • Payroll
    • Payments
    • Expenses
    • Tax
  3. EveryPenny

    • Coordinate
    • Control
    • Reconcile
    • Report
    • Forecast
  4. Leadership

    • Clear numbers
    • Visible risks
    • Informed decisions

Accounting

Bookkeeping, reconciliations, month-end close, and financial statements maintained through established accounting systems.

Bills & Payments

Vendor bills, approvals, payment preparation, supporting documentation, and settlement managed through controlled workflows.

Billing & Collections

Customer invoices, receivables, collection follow-up, payment application, and exceptions managed from beginning to end.

Payroll & Workforce

Payroll, contractors, expenses, reimbursements, commissions, and related accounting coordinated across the appropriate systems.

Reporting & Planning

Financial statements, cash forecasts, budgets, project profitability, and management reporting brought together for leadership.

Tax

Year-round financial records remain connected to tax preparation and filing through licensed CPA support.

We don’t force your company into a predetermined software stack.

We determine what should stay, what should change, and how the systems should work together based on your business.

Software supports the finance function. EveryPenny owns the finance function.

A specific kind of company

Too complex for basic bookkeeping. Too lean to build a full finance department.

You’re probably a strong fit if:

  • Your company generates seven-figure annual revenue or ARR
  • You typically have approximately 10–100 employees and contractors
  • You manage multiple customers, projects, contracts, subscriptions, placements, or service lines
  • The owner or executive team is still involved in financial administration
  • Financial responsibilities are spread across several systems or people
  • Month-end reporting is slow, inconsistent, or difficult to trust
  • You cannot easily see customer, project, contract, or recurring-revenue economics
  • Cash decisions are based too heavily on today’s bank balance
  • Billing, renewals, or collections regularly require leadership involvement
  • You need more than bookkeeping
  • You are not ready to hire a complete controller- and CFO-led department internally
  • You want one party accountable for the complete finance function

We’re probably not the right fit if:

  • You are pre-revenue
  • You only need an annual tax return
  • You want the cheapest possible bookkeeping
  • You only need basic transaction categorization
  • You do not want structured financial processes
  • You do not want financial controls or approvals
  • You are unwilling to provide the information necessary for reliable reporting

The service and software companies we serve don’t need more disconnected financial activity. They need financial control.

Start with the gaps that matter

See what your finance function is missing.

In one focused conversation, we look at how financial responsibility currently works inside your company and identify where visibility, control, ownership, or decision support is breaking down.

We’ll look at:

  • Month-end close
  • Cash visibility
  • Billing
  • Accounts receivable
  • Project, customer, contract, and recurring-revenue economics
  • Financial reporting
  • Payroll and contractor workflows
  • Financial controls
  • Forecasting
  • Ownership of responsibilities
  • Management decision support

You leave with a clearer picture of what is working, what is missing, and what your company’s finance function should look like at its current stage.

Book a Financial Control Review

30 minutes. Receive a one-page Finance Function Map within one business day. No obligation.

Common questions

Before we take anything over.

Who will work on our account?

Every engagement is led by EveryPenny’s founders and staffed according to the scope. Before onboarding, we define the assigned roles, delivery capacity, review points, backup coverage, escalation process, and client approval authority. Additional personnel are added as transaction volume or complexity requires, while EveryPenny remains the client’s single point of accountability.

Can a founder-led firm support a company of our size?

Yes, when the engagement is a responsible operational fit. We do not accept an engagement first and determine staffing afterward. The responsibilities, expected volume, required expertise, delivery capacity, and backup coverage are evaluated before onboarding begins. The client receives the senior accountability of a founder-led firm with the delivery capacity required by the actual scope.

Are you a bookkeeping company or a fractional CFO company?

Neither description is complete by itself. We operate as your outsourced finance department. That means day-to-day bookkeeping, accounting, controller responsibilities, reporting, forecasting, and CFO-level decision support operate as one connected function.

Do you only work with professional-service firms?

No. EveryPenny works with established service and software companies whose financial complexity comes from people, projects, contracts, placements, subscriptions, billing, and recurring revenue. We design the finance function around the company’s actual business model rather than forcing every client into the same template.

How much does it cost?

Every company requires a different combination of bookkeeping, billing, collections, payroll coordination, accounting, reporting, tax, controller, and CFO support. For that reason, we do not publish one-size-fits-all packages or quote a price before understanding the work. Pricing is based on factors such as the number of entities, transaction volume, bank and card accounts, payroll and contractor activity, billing and collections complexity, project-accounting requirements, reporting requirements, tax filings, controller oversight, and forecasting and CFO support. After the Financial Control Review, qualified companies receive a written scope and fee before making any commitment.

What kind of commitment is required?

Most ongoing EveryPenny engagements begin with a 90-day initial term. That period allows us to complete onboarding, stabilize financial workflows, establish the close process, and create the recurring reporting cadence. After the initial term, services continue month to month, and either party may end the engagement with 30 days’ written notice. One-time cleanup, tax, implementation, or special-project work may have separate terms. Before anything is signed, the agreement clearly defines what EveryPenny owns, what the client remains responsible for, approval authority, deliverables, timing, fees, access requirements, and cancellation and transition obligations. There should be no ambiguity about the relationship before work begins.

Do you prepare tax returns?

Yes. Business tax preparation and filing are available through EveryPenny and are completed by a licensed CPA. Because our finance team maintains the underlying records and supporting schedules throughout the year, the tax process remains connected to reconciled financial information rather than becoming a separate last-minute handoff. Tax services are scoped according to the entities, jurisdictions, and filings required.

Will we retain control over payments?

Yes. EveryPenny can prepare and coordinate payment workflows, but the client retains approval authority according to the agreed control structure. Payment limits, approval requirements, vendor-change verification, and release authority are documented during onboarding.

Do we have to replace our current CPA?

No. EveryPenny can coordinate with an existing tax CPA or include tax preparation through a licensed CPA as part of the engagement. The objective is to create one controlled financial process—not to replace a trusted professional unnecessarily.

What happens to our current bookkeeper?

That depends on your current team. We may replace the existing bookkeeping function, work alongside an internal employee, or take over the responsibilities that currently fall between your bookkeeper, CPA, operations team, and ownership.

Do we have to replace our current systems?

Not automatically. We first determine which systems remain appropriate, which are creating duplicate work, and where better workflows, integration, or control are needed. Software should support the finance function. It should not determine the finance function.

How quickly do you close the books?

Your close timeline depends on the complexity of your business, entities, payroll, projects, and current records. During onboarding, we establish a recurring close schedule with clear responsibilities and deadlines.

Will I still need to understand accounting?

No. You need to understand your business. Our responsibility is to translate the financial operation into the information and decisions leadership actually needs.

Can you tell us which customers or projects are profitable?

When the underlying revenue, labor, contractor, and project-cost information is available, we build reporting that shows profitability at the level where management decisions are actually made.

Know exactly where your business stands—and what to do next.

Replace fragmented bookkeeping, spreadsheets, and disconnected financial providers with one accountable finance operation.

Built for growing service and software companies with complex projects, contracts, placements, subscriptions, or recurring revenue.