Retail & Ecommerce
See beyond the sales number.
Strong sales do not tell the whole story when supplier bills, marketplace payout timing, inventory purchases, and channel costs move on different schedules. EveryPenny connects the agreed bookkeeping and financial workflows with reporting that helps you see where cash and margin are going.
30 minutes. Receive a one-page Finance Function Map within one business day. No obligation.
Three questions leadership keeps asking.
The financial foundation is the same everywhere. The questions worth answering every month are not. These are the ones a retail & ecommerce leader needs the records to answer.
- 1
What cash is expected from sales channels, and when?
- 2
How much is tied up in inventory and upcoming purchasing?
- 3
What do available sales and cost records show about locations or channels?
The work our team handles. The view you get.
Our team does the recurring financial work in your engagement through our platform. Your dashboard shows the picture, the decisions that need you, and the work in progress.
Handled by EveryPenny
- Bookkeeping that keeps sales, returns, processor fees, and payouts distinct, so revenue and cash are never confused.
- Supplier bills matched to receiving records and prepared for approval on the agreed schedule.
- Payout timing from marketplaces and processors tracked in the cash outlook.
- Cost of goods sold recorded for what was sold, with purchases and stock on hand reported separately.
- Channel and location reporting where the sales and cost records support it.
On your dashboard
- Supplier bills waiting for your approval, with the receiving record attached.
- Expected payouts and when they are due to settle.
- Inventory on hand at cost, and the purchasing commitments ahead.
- Sales, margin, and contribution by location or channel.
Services, reporting, and platform access are defined in your engagement.
Sample Retail Co.
Retail & Ecommerce · sample as of Sep 14
Bank cash · Sep 14
$142,000
Projected low point
$70,000
Week 5
Payouts expected
$50,000
3 open
Reporting
August 2026 published
version 1.0
2 decisions need your attention
Pay Kestrel Home Goods $18,600
$18,600
Stock purchases above $15,000 need leadership approval under the sample company’s payment policy.
Confirm the holiday stock order for gifts and seasonal
$42,000
The supplier needs the order by September 30 to deliver by November 1. It would put $42,000 into stock that only turns back into cash as it sells.
Handled by EveryPenny
- Reviewed and coded this week’s supplier billsCompleted · Preparation
- Held an invoice with an unverified bank-detail changeHeld for review · Controls
- Followed up the August marketplace payoutIn progress · Collections
- Reconciled the August 31 stock count to the booksCompleted · Review
Explore an illustrative client experience. Your engagement defines the services and platform features available to you.
Explore the dashboardWhat setup involves.
We work through the setup with you and establish how the recurring work will be handled before it transitions to us. Nothing here is instant, and nothing is assumed.
See how onboarding works- 01
We confirm which store, marketplace, and processor connections are supported for your setup during discovery; support depends on the systems and scope confirmed then.
- 02
We agree the inventory-related work included: recording purchases and stock counts you provide is different from operating a stock-control system, which EveryPenny does not do.
- 03
Returns, fees, and payout schedules are mapped so the sales-to-cash walk can be reported.
Two questions we hear from retail & ecommerce organizations.
Which store and marketplace connections do you support?
That depends on the systems you use and the scope we confirm during discovery. We do not promise every platform connects automatically; where a connection is not supported, we agree a practical handoff instead.
What inventory-related work is included?
Recording purchases, cost of goods sold, and stock on hand from counts you provide, and reporting what is tied up in stock. EveryPenny is not an ecommerce platform or a warehouse system, and does not replace one.
Other ways of doing business
Less coordination. A clearer financial picture. Work that gets handled.
Explore the client experience, then talk with us about the financial work your organization needs taken off its plate.
30 minutes. Receive a one-page Finance Function Map within one business day. No obligation.