EveryPenny

Finance for Agencies

See project margin, cash, and capacity before scope creep takes the profit.

We operate the finance function behind growing agencies—from invoicing and collections to monthly close, project profitability, contractor economics, and cash forecasting.

Great revenue can still hide bad projects.

  • How much work are we doing for free?

    Track hours, revisions, contractor work, and scope changes against the original engagement.

  • Are retainers actually profitable?

    Connect monthly revenue with the labor and external costs required to deliver it.

  • Are pass-through costs being recovered?

    Track media, production, hosting, contractors, and reimbursable client costs.

  • Can we hire before the work arrives?

    Model pipeline, existing capacity, payroll, contractor spend, and expected cash.

  • Why is cash tight after a strong revenue month?

    Connect invoices, collection timing, payroll, contractors, and major expenses through a forward cash forecast.

  • Which clients are consuming the team?

    Compare customer revenue with actual effort and delivery cost.

The numbers an agency should be able to see.

  • Project margin
  • Retainer margin
  • Utilization
  • Realization
  • Contractor cost
  • Media / pass-through recovery
  • WIP
  • AR aging
  • Client concentration
  • Revenue by service
  • Capacity
  • Cash forecast

See Where the Margin Is Going

30 minutes. Receive a one-page Finance Function Map within one business day. No obligation.