Is ARR reliable enough to manage the company?
Reconcile subscription, contract, billing, and customer data so MRR, ARR, new revenue, expansion, contraction, and churn are based on consistent definitions.
Finance for SaaS & Software Companies
Know your runway, retention, and cost of growth before the cash moves.
EveryPenny operates the finance function behind growing B2B SaaS and software companies—from bookkeeping, billing, close, and revenue recognition to cash runway, recurring-revenue metrics, headcount planning, management reporting, and CFO-level decisions.
Built for established B2B SaaS, vertical software, and subscription-software companies—not pre-revenue startups.
Recurring revenue can look predictable while the economics underneath it move.
Annual contracts, expansion, churn, deferred revenue, cloud costs, payroll, and customer-acquisition spending move on different timelines. Without a connected finance function, ARR can grow while cash, margin, or runway deteriorates.
Are billings, cash, and revenue being confused?
Separate invoices and cash collections from revenue recognized over the service period, and maintain the corresponding deferred-revenue schedules.
How much runway do we actually have?
Connect current cash, expected collections, payroll, cloud infrastructure, vendor commitments, taxes, and hiring plans in a rolling forecast.
What is growth costing us?
Bring sales and marketing spend, customer acquisition, gross margin, support cost, and payback information into a financial model management can defend.
Can we afford the next engineering, sales, or customer-success hire?
Model compensation, payroll taxes, benefits, ramp time, department capacity, growth assumptions, and runway before committing.
What should management, the board, or investors see each month?
Deliver a recurring package connecting financial statements, SaaS metrics, forecasts, risks, variances, and decisions.
The numbers a SaaS company should be able to trust.
- Monthly recurring revenue
- Annual recurring revenue
- New ARR
- Expansion ARR
- Contraction
- Churned ARR
- Gross revenue retention
- Net revenue retention
- Billings
- Deferred revenue
- Gross margin
- Operating burn
- Cash runway
- Customer-acquisition cost
- CAC payback
- Customer concentration
- Revenue forecast
- Headcount forecast
Metrics are defined and calculated according to the company’s business model and the reliability of its source data. Not every metric applies to every company.
See what recurring growth is doing to cash, margin, and runway.
30 minutes. Receive a one-page Finance Function Map within one business day. No obligation.